The Business of Music.
We have all heard about successful artists having a great with great knowledge about the industry. In this part the conversation aims at how you can be the entrepreneur you’ve always wanted to be.
In this second part of the Manavion X Siddartha interview here at Brown Rappers Network, we reveal a few discussions about how to progress as an artist and a business. How to build on your projects and yourself through taking a step forward in certain experiences.
“Go to people who’s opinions you trust, and MARKET TEST”
That’s straight facts right there.
“That’s why that’s why we love artists because they’ll say that thing you’re like – yo i always felt that but I would have never said that out loud – right?
Usually when you find those things, those end up being your best songs, your best lyrics. The things that hit the deepest.”
This is a truest statement in its own form. For hip hop, those songs, that allow you to communicate how you feel through your own senses and experiences. Statements and phrases that empower your choice of lifestyle or a lifestyle you aspire to achieve. Those are the songs that hit the deepest. The songs that talk about heartbreak, are the same songs that talk about love. Those are the songs that hit the deepest.
I also speak a lot about the situation I was in when I was working a job and how it affected my life. There are so many things that go on in the human brain that are suppressed through outside expectations, which can be very dangerous.
“Reason, the new rapper who assigned to TDE, he had to scrounge up $50,000 before he could even talk to top dog. We gotta hustle, like make your money, do what you gotta do. I’m spending money trying to figure out how Facebook advertisement works, I spent at least five grand of my money on on the Midas video for which I spent around a grand out of pocket. Then spent at least a grand on the sideways video.
How much money did i make back for music?
Fifty dollars? You know what I’m
saying?
I’m trying to run a business and every business starts off with an upfront cost. It’s a long-term investment and you’re going to lose money here you’re going to lose money there but you have to believe in the product. Trust me you think you believe in your music but the way you put that to the test is, are you willing to spend money on it? That’s the thing right, it’s like someone can say wow I really believe in your business, your business is amazing, I think it’s really going to go far…
“You’re like really? Yeah uh okay great because I need 500 to start up my business. They’ll be like oh no I can’t do that. Right? So it’s good that you got a job. It’s good. Don’t think of it as a backup plan, think of it as sustenance while you’re building your business. A lot of people will [ __ ] on themselves for for doing that, it’s like nah like be grateful you have you. You put in time you put in effort and yes, you put those resources. Maybe you could have spent those years focusing solely on music and maybe it would have worked out, but who who gives a [ __ ] you’re here now. You have a way of making money, make the money, and you’ll probably be able to accelerate your growth because you’re not relying on angel investors. You’re not relying on someone to sponsor you, you’re not relying on, you know what I mean like that’s okay like part of the rap culture is the hustle culture like you know you hustle you make money and you provide for yourself and you learn to provide for your people.”
Every business has an upfront cost. If you believe in it, just do it.
To know more about Siddartha and why this name was chosen, read Part 3 of this interview. Also don’t forget to subscribe to our YouTube channel.
